Tell your brand story to your target audience
Coporate/Brand Video
Corporate/Brand videos are an incredibly powerful way to engage your audience and making them aware of your brand story. From speaking about what your company stands for, the core values that your company imbibes, to the products and services that you have on offer, these corporate/brand videos that are tailored to a specific target audience have the potential to be engaging and appealing.
Explainer Videos
Explainer videos are short animated or live action videos that communicate a message in a clear, concise, and memorable way. Animated explainer videos can be used to tell almost any kind of brand story. Some of the ways an explainer video are helpful are product explanation, business explanation, storytelling, among others. Explainer videos are effective in showcasing your products, what problem you solve, and how you solve your customers’ problem. If you’re thinking of using video for marketing, start with an explainer video. Explainer videos can help you boost conversions, increase leads and improve brand visibility.
Tutorial Videos
Tutorial videos – also called How-to-Videos – revolved around a process, and how to accomplish it following a step-by-step format. Tutorial videos are instructional videos that walk viewers through the proper way to use your product or service. For a website or mobile app, this usually involves a screencast and step-by-step directions on how to perform certain functions within your user interface (UI). For internal purposes it can be used to showcase a step-by-step of how to get onboarded as a vendor, employee, client etc.
2D Animation Videos
2D Animated video is one of the most versatile media types available, and we reckon it belongs in every business’ marketing toolkit. The beauty of animated video is that you can explain complex subjects through engaging animation.
Partum Digital creates 2D animated videos in a variety of styles. We run the gamut from Kinetic text videos all the way to high-end, character-based animations to help everyone from startup businesses to Fortune 500 companies explain in customer-friendly ways their brand story and different service offerings.
3D Animation Videos
You’ll know it when you see it, but broadly it’s defined as animation created with software that lets you create and manipulate shapes and models that are fleshed out with textures and other effects. When you pit 2D animation vs. 3D animation, 3D will come out ahead in flexibility and sheer glossy good looks. 3D video elements let you move the camera around to achieve effects that would be difficult or impossible to accomplish with more conventional animation. Things you’d think would be simple, like showing a car turning, or rotating a delicious-looking plate of food so you can see every part of it, are only really possible to do well with 3D. A 3D animated video might be right for you if your story is impossible to tell in a flat medium, if visual depth and solidity are essential to your product or message.
